Fitness enthusiasts have multiple apps and tools specially designed to help them maintain and track their physical progress over time. MyFitnessPal is one of the most popular names in this segment.
Like other similar apps, MyFitnessPal allows you to enter multiple items and parameters. In this case, the app is focused on keeping a constant control of your daily meals.
MyFitnessPal database includes more than 14 million food records along with their nutritional information. You can see separately items like calories, fat and protein.
You can use the app for free in an ad-supported version. However, it seems that a recent MyFitnessPal update brought some unskippable fullscreen ads that are frustrating many users.
The new MyFitnessPal fullscreen video ads system
Before the latest app update, the ads were more discreet and less annoying. But now it seems that MyFitnessPal has moved towards a more aggressive ads model with unskippable fullscreen videos (like in ‘freemium’ games).
The change is bothering many users who have been used to a much less intrusive ad system for years.
According to the most recent Apple App Store reviews, the latest update is a flaming hot pile of garbage. The people are complaining that video ads are popping up when they try to quickly log their food just like ads in a free game that you have to watch for like 30 seconds or something.
I don’t mind ads, they support the free version of the app and I support that but these new full page popup ads are extremely annoying and get in the way when I just want to quickly log something. Source
Users looking for alternatives and suggesting a new ad-free subscription
The annoyance of users with the new MyFitnessPal full screen video ads is such that many are already looking for alternatives to stop using the app.
On the other hand, some users suggest that the company should apply an ad-free subscription system for a price of around USD 10 per year.
Hey guys, I’ve gotten super frustrated with the unskippable, full screen, video ads. I’ve used MFP for like 8 years but these new ads are just unbearable. I started using Nutra Check’s Calorie Counter and so far so good. It’s pretty much a 1:1 in terms of features and how it functions. Source
MyFitnessPal team responded to user suggestions saying they will consider an ad-free subscription option for future updates.
We will update this story as events unfold.
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