After sticking to the $60 price point for years, the industry as a whole seems to be moving toward $70 next-gen games, with NBA 2K21 being one of the first titles to announce the move. There’s been a lot of intense debate about the next-gen price hike, but according to Take-Two CEO Strauss Zelnick, players are “ready for it.” Here’s what he had to say at the recent Morgan Stanley Technology, Media & Telecom Conference (thanks to Video Games Chronicle for the transcription).
Despite being sure fans are ready for $70 games, Zelnick wouldn’t commit to the price point for additional titles, simply promising to deliver value for money in the future…
Zelnick’s justification of the $70 next-gen version of NBA 2K21 is somewhat questionable, as I actually found it to be a rather stripped-down experience in my full review. Sure, the on-court action looks and feels great, but compared to past entries, replayability is a bit of an Achilles heel. But then, I think we all know games aren’t increasing in price because they’re going to be getting more content.
What do you think? Are you ready for $70 games?
